Alumni Notes

2020 Journalism

joined Lippe Taylor as a junior account executive. The New York City-based digital marketing and public relations agency focuses on women's health and wellness.

She's working on accounts for Bio-Oil, a skincare line designed to heal scarring, and Impel, a nasally ingested drug for migraines and central nervous system-related issues.

Note Posted: May 10, 2021

1991 Mass Communication

published a new book with Routledge in January 2021.

"Resisting the News: Engaged Audiences, Alternative Media, and Popular Critique of Journalism" examines how audiences filter their interpretations of mainstream news through their experiences with alternative media and political protest. The book illuminates public criticism of news to offer a distinctive perspective on how to bolster trust in journalism. Details about Resisting the News are available here: http://jennifer-rauch.com/books/.

Note Posted: April 27, 2021

2019 Advertising/Public Relations

recently joined Demonstrate PR as an assistant account executive.

Demonstrate is a marketing and communications agency, and Gonzalez will be supporting its public relations efforts, working with consumer products and services, non-profit organizations and consumer tech platforms. Before joining the company, Gonzalez had worked for a year and a half in San Francisco after graduation.

Note Posted: April 14, 2021

1997 Broadcast Journalism

was promoted to director, digital dngagement at Cone Health in Greensboro, North Carolina.

In this role, he provides oversight for marketing and communications-led digital engagement and growth strategies, including web development, social media, content marketing, SEO, SEM and CRM. He partners with information technology services, patient experience, patient access and others to optimize the consumer digital experience for Cone Health.

Note Posted: March 23, 2021

1999 Journalism

was promoted to the position of borough administrator in Allentown, New Jersey (Monmouth County).

Roth has worked for Allentown since 2015. She previously served in the roles of municipal clerk, registrar, and public information officer. She earned tenure in 2019. She is Allentown's first borough administrator.

Note Posted: March 18, 2021

1981 Journalism

joined Lee Enterprises as director of consumer product development. Lee is the fourth-largest newspaper chain in the United States, based in Davenport, Iowa.

The organization's newspapers — 77 papers in 26 states — have rapidly been moving to fully digital approaches, and Salvatore's rile will allow the company to identify new content offerings to generate audience traction and revenue.

Note Posted: March 9, 2021

2008 Journalism

was promoted to senior director of editorial and strategy at O, the Oprah Magazine.

Note Posted: February 23, 2021

1991 Film-Video

was named Best Director at the Asian Cinematography Awards for his film "The Haunted Swordsman," which also earned several other awards — Best Animated Short Film, Best Film of the Month, and Best Cinematography.

Note Posted: February 9, 2021

1978 Advertising/Public Relations

published his seventh book, a volume of memoirs, titled, "If You Weren't Here, This Would Not Be Happening."

Note Posted: January 23, 2021

1997 Journalism

joined Griswold Home Care as director of marketing, a newly created position. Kanther’s addition to Griswold’s executive leadership team demonstrates the growing home care company’s commitment to strategic expansion. She is an experienced marketer with a depth of digital experience.

Most recently Kanther was marketing and digital strategy consultant at the New England Appliance & Electronics Groups, where she led the company’s strategic digital marketing direction at the corporate level and on behalf of 105 local independent retailers. Prior to joining the NEAEG, Kanther was marketing development manager for Electrolux Major Appliances North America and a partner at Hoopla Marketing & Public Relations.

She is a native of Conshohocken, Pennsylvania.

Note Posted: January 21, 2021

1999 Journalism

was hired as SVP, head of sales and marketing, for Magnet Media in November 2020. The New York City-based creative storytelling studio focuses on telling stories that matter for brands. He previously worked at NBCU following past career stops at Dow Jones/The Wall Street Journal, Bloomberg and Time Inc. (Sports Illustrated and Fortune).

Note Posted: January 9, 2021

1986 Telecommunications

now works at Pennsylvania Department of Transportation (PennDOT) in The Office of Transformational Technology. Work includes research, and development for Autonomous Vehicles, Electric Vehicles, and Drones.

Note Posted: January 8, 2021